The short answer is: Dynamics 365 Business Central is the easiest of the main five ERP systems to pair with B2B e-commerce, because it is the only one where a complete B2B webshop is an app you install inside the ERP. The app is Abakion B2B Ecommerce, and it runs on live Business Central data at a fixed implementation price of USD 6,750 and a subscription from USD 253 a month.
NetSuite comes second on architecture with SuiteCommerce, but the subscription is USD 30,000 to 60,000 a year. SAP Business One and Sage both work, but neither vendor ships a storefront, so both leave you running a second system and the connection between them. Dynamics 365 Finance and Operations with Dynamics 365 Commerce is the most expensive route by a wide margin, at USD 4,000 a month for the e-commerce add-on before anyone has built a product page.
How do the five ERP systems compare on B2B ecommerce?
Business Central and NetSuite let the storefront read ERP data directly, and SAP Business One and Sage don't, which is the single biggest driver of cost in the table below. Dynamics 365 Commerce also reads Finance and Operations data directly, but prices itself out of the comparison for most wholesalers.
| Business Central | NetSuite | SAP Business One | Sage | Finance and Operations | |
|---|---|---|---|---|---|
| Easiest B2B route | Abakion B2B Ecommerce app | SuiteCommerce Standard | Certified add-on plus Shopify | Aphix, commercebuild or E-Link | Dynamics 365 Commerce |
| Storefront ships with the ERP | No, but an app installs one | Yes | No | No | Yes |
| Second data model to maintain | No | No | Yes | Yes | No |
| Customer-specific prices | Live from the ERP | Live from NetSuite | Synchronized to the storefront | Synchronized to the portal | Live from the ERP |
| Implementation | USD 6,750 fixed | USD 15,000 to 40,000 | USD 5,000 to 50,000 | USD 20,000 to 50,000, quote only | Six figures in most cases |
| Time to live | Days to a few weeks | 10 to 16 weeks | 6 to 12 weeks | 6 to 12 weeks | 6 months minimum |
| Webshop running cost | USD 253 to 878 per month | USD 2,500 to 5,000 per month | USD 200 to 2,000 per month plus storefront | Quote only, no published prices | USD 4,000 per month per tenant |
| ERP licence on top | USD 80 per user, Essentials | Quote only, base plus per user | Quote only, per user | Varies by Sage product | USD 210 per user, minimum 20 |
| Who regression-tests the integration twice a year | Nobody, there isn't one | Nobody, there isn't one | You, across two vendors | You, across two vendors | Your implementation partner |
| Best fit | Wholesalers who want existing customers to reorder online | NetSuite users who need self-service before a full storefront | Distributors already committed to Shopify or Magento | Sage users who accept a two-vendor stack | Multi-channel retailers with stores and a call centre |
Prices are list prices or partner-quoted ranges as of August 2026, and none of them survive contact with a real requirements list unchanged. Use them to size the gap, not to build a budget.
The five sections below take the systems in order of how much work it takes to get a B2B webshop running, starting with the least.
Does the webshop use the ERP's data, or its own copy?
There are only two architectures in this market, and which one you buy explains most of the price gap between the five ERP systems.
In the first one, the webshop is its own system. It has its own product records, its own prices, its own customer accounts, and a synchronization layer that keeps them roughly aligned with the ERP. You buy a commerce platform, you build or license an integration, and from then on you own two data models that have to agree with each other. Every ERP upgrade is a regression test. Every new pricing rule gets built twice.
In the second one, the webshop reads the ERP's own data. There's no synchronization job, because there's nothing to synchronize. A price in the ERP is the price the customer sees, and an order placed online is an ERP document from the moment it's submitted.
Your pricing rules have to be correct in the ERP anyway. The only question is whether you then have to make them correct a second time, in a second system, forever.
That's the question that decides your budget. Not the size of the ERP, not the number of features on the vendor's comparison sheet.
What should you check before you compare webshop options?
Five things separate a three-week project from a nine-month one, and none of them appear on a vendor feature sheet:
- Customer-specific prices. Are they calculated in the ERP at the moment the page loads, or copied into the shop on a schedule?
- Inventory and delivery dates. Does the shop run the ERP's own availability calculation, or does it read a number that was correct this morning?
- Order history and reorder. Are they built from posted ERP documents, or from a separate order table in the shop?
- Product content. Web texts, images and attributes have to live somewhere, and in most companies they currently live in the old storefront.
- Upgrades. Business Central and NetSuite both change twice a year. Ask what that does to your integration.
How do you run a B2B webshop on Dynamics 365 Business Central?
Microsoft doesn't ship a B2B storefront with Dynamics 365 Business Central, but Abakion does, and the plug-and-play option om Microsoft Marketplace is the Abakion B2B Ecommerce app.
Architecture. Abakion B2B Ecommerce is installed inside Business Central. The site itself runs on Azure and reads live data from your Business Central, so there's no middleware to license and no staging database to reconcile. When a customer puts something in the basket, they're adding item lines to a sales quote in Business Central, and your sales team can see it there immediately. Customer-specific catalogs, prices and agreements come straight from the ERP, and delivery dates come from Business Central's own availability calculation.
Product content. A companion app, Master Data Information, handles product content and variant matrices. That's also the one place you'll have to invest real time, because your web texts and images are almost certainly sitting in the storefront you're replacing.
Pricing. The initial project is a fixed price of USD 6,750. It starts with a scoping workshop, then covers the technical setup, the master data hierarchy and the design implementation. The subscription starts at USD 253 a month for up to 100 active customers and 1,500 items, USD 553 for up to 1,000 customers and 5,000 items, and USD 878 with no limits. That covers both apps and the Azure hosting. On top of that you pay for Business Central itself, at USD 80 per user per month for Essentials.
Timeline. Timelines are short for the same reason the price is low. If your master data is already in Business Central, the storefront can be live in days. If it isn't, the project is the master data work, not the shop.
The Shopify route. There's a second Business Central route worth knowing about. Microsoft builds and ships a free Shopify Connector, it's genuinely good, and it has synchronized Shopify B2B companies, catalogs and payment terms, but it is a very expensive solution. Shopify itself changed the economics in April 2026, when it opened company accounts, up to three active B2B catalogs, net payment terms and self-serve ordering to the Basic, Grow and Advanced plans, which start at USD 39, USD 105 and USD 399 a month. What still sits on Shopify Plus, at USD 2,300 a month on a three-year term, is unlimited catalogs and the ability to assign a catalog directly to one company or company location. So Shopify is cheap right up until every customer has their own negotiated prices, which in wholesale is usually the point.
How do you run a B2B webshop on NetSuite?
NetSuite's answer is SuiteCommerce, and architecturally it's the same idea as the Business Central route.
Architecture. SuiteCommerce isn't a storefront bolted onto NetSuite through an API. It reads and writes the same records your finance team uses. An item record is the product page, a price level is the price the customer sees, and a submitted order is a NetSuite sales order immediately.
The lighter option. If all you need is self-service rather than a full shop, SuiteCommerce MyAccount gives your customers order history, invoices, payments and reordering without building a storefront at all. That's a 15 to 50 hour job for a standard configuration, and it goes live in four to eight weeks.
Implementation. A full SuiteCommerce Standard build with a straightforward catalog runs about 10 to 16 weeks, and implementation typically lands between USD 15,000 and 40,000, depending on how much merchandising and catalog enrichment is needed.
Pricing. The subscription is where NetSuite gets expensive. Oracle doesn't publish list prices, but partners consistently quote SuiteCommerce Standard at USD 2,500 to 5,000 a month, and SuiteCommerce Advanced, which you need for any meaningful front-end customization, at USD 5,000 to 15,000. So the software alone is USD 30,000 to 60,000 a year before anyone has built anything.
How do you run a B2B webshop on SAP Business One?
SAP Business One has no storefront of its own, so every option here puts a second system next to the ERP.
The lightest option. A SAP-certified e-commerce add-on installed in SAP Business One, connected to a Shopify or Magento storefront, with product data, prices, stock and orders synchronized in both directions. Setup with a Shopify connector runs roughly USD 5,000 to 15,000, plus USD 200 to 500 a month for the connector itself and the Shopify subscription underneath it.
The bundled option. A purpose-built B2B platform such as Aphix or B2Sell, which ships the trade portal and the integration together. That's USD 15,000 to 50,000 to implement, and six to twelve weeks if your data is already clean in SAP Business One.
The expensive option. Both of those are reasonable. The third one, a custom Magento build with real B2B requirements, is where projects go to become twelve-month projects and USD 50,000 to 150,000 budgets.
How do you run a B2B webshop on Sage?
Sage is the one case where the honest answer is that the vendor hasn't provided one.
Architecture. No Sage ERP product includes a storefront, and none includes a native commerce connector either. Sage holds everything the shop needs, so product data, customer-specific pricing, stock and credit status are all there, and it processes the resulting sales orders normally. But the layer between the two is always third party.
Which Sage. That means Aphix, commercebuild, E-Link or DCKAP, depending on which Sage you're running. And that's the second complication, because Sage isn't one product. Sage 100, Sage 200, Sage 300, Sage X3 and Sage Intacct are different systems with different connector ecosystems, so a quote you read about online may not apply to the Sage you're actually buying.
Pricing. None of the main vendors publish list prices, so every number here comes from a quote. In practice, expect implementations in the USD 20,000 to 50,000 range for a bundled B2B portal. Timelines are similar to SAP Business One, six to twelve weeks when the data is already in the ERP, and Aphix advertises as little as 21 days for a straightforward deployment.
How do you run a B2B webshop on Dynamics 365 Finance and Operations?
Dynamics 365 Commerce is a serious piece of software, the B2B portal is real, and it is also the most expensive way to open a webshop on this list, by a wide margin.
Architecture. Dynamics 365 Commerce runs on the same Finance and Operations platform as Dynamics 365 Finance and Dynamics 365 Supply Chain Management, with a headless Commerce Scale Unit driving digital commerce, point of sale and call center from one set of pricing and inventory rules.
Pricing. Microsoft's own pricing page lists Dynamics 365 Commerce at USD 210 per user per month, plus a separate e-commerce add-on at USD 4,000 a month. The add-on is tenant capacity rather than a named-user seat, and partners sell it through CSP as tiered bands, but the entry point is the entry point. That's USD 48,000 a year before a single product page exists. Microsoft's product terms also require a minimum of 20 base licenses for Dynamics 365 Commerce, Dynamics 365 Finance and Dynamics 365 Supply Chain Management.
Implementation. Partners describe six months as the minimum for a mid-complexity rollout serving multiple markets or both B2B and B2C, and Finance and Operations projects as a whole range from USD 25,000 to well over a million.
When it's worth it. If you're a multi-channel retailer with physical stores, a call center and several markets, that money buys something you actually need. If you're a wholesaler who wants your existing customers to reorder online without phoning it in, it doesn't.
The lighter route. Sana Commerce integrates directly with Finance and Operations and skips Dynamics 365 Commerce entirely, and for a pure B2B requirement it's usually the more sensible choice. But it's still a separate platform with a separate subscription and a separate implementation.
When is an ERP-integrated webshop app not enough?
The cheap routes are cheap because they trade flexibility for speed, and there are requirements that won't fit. You need a commerce platform and a proper project if you:
- sell configurable products that need a real configurator
- run punchout or EDI into your customers' procurement systems
- sell across several marketplaces at once
- run subscription or contract billing
- run a design-led brand where the storefront is the marketing
Plenty of companies assume they're in that category and then discover they aren't. The requirement that sounded like a configurator turns out to be a variant matrix. The one that sounded like EDI turns out to be four customers who want a CSV. It's worth checking before you budget for the expensive version.
Which ERP system has the easiest B2B webshop?
Dynamics 365 Business Central with Abakion B2B Ecommerce, by a factor that isn't close.
That has nothing to do with whether Business Central is a better ERP than NetSuite or SAP Business One, and this article isn't the place to argue that. It's a consequence of one thing only, which is that Business Central is the only one of the five where a complete B2B webshop is an app you install. Fixed price of USD 6,750, a subscription that starts at USD 253 a month, and no second data model to maintain afterwards.
NetSuite comes second on architecture and loses on price, since the SuiteCommerce project is contained but the subscription is thirty to sixty thousand dollars a year. SAP Business One and Sage sit in the middle, with real options at reasonable prices, but both of them leave you owning two systems and the connection between them. And Dynamics 365 Commerce on Finance and Operations charges USD 4,000 a month before you start.
The webshop was never a good reason to stay on the old ERP. It's a good reason to be careful about which new one you pick.
Where should you start?
Before you take another vendor meeting, get answers to these:
- Where are our prices calculated today, and does the current webshop hold its own copy of that logic?
- Where do our web texts, images and product attributes actually live?
- How many of our customers have genuinely individual prices, as opposed to belonging to a price group?
- Do we need punchout, EDI or a product configurator, and can we name the customers who'd use them?
- If we do nothing about the webshop for a year, what does that cost us?
The last one is usually the number nobody has calculated, and it's often larger than the project.
Frequently asked questions
Which ERP system is easiest to run a B2B webshop on?
Dynamics 365 Business Central with Abakion B2B Ecommerce. It's the only one of the five main systems where a complete B2B webshop is an app installed inside the ERP, so there's no second data model and no integration to maintain. NetSuite has the same architecture through SuiteCommerce but costs USD 30,000 to 60,000 a year in subscription. SAP Business One and Sage both require a separate commerce platform from a separate vendor.
Does Business Central include a webshop?
No. Microsoft doesn't ship a B2B storefront with Dynamics 365 Business Central. Microsoft does ship a free Shopify Connector for synchronizing with a Shopify store, and the app market supplies fully integrated storefronts, including Abakion B2B Ecommerce, which runs on live Business Central data.
What does a B2B webshop cost on Business Central?
Abakion B2B Ecommerce is a fixed implementation price of USD 6,750, and a subscription from USD 253 a month for up to 100 active customers and 1,500 items. That covers the storefront app, the Master Data Information app and the Azure hosting. Business Central licences are separate, at USD 80 per user per month for Essentials.
Is SuiteCommerce cheaper than Dynamics 365 Commerce?
Yes. Partners quote SuiteCommerce Standard at USD 2,500 to 5,000 a month, while Dynamics 365 Commerce lists at USD 210 per user per month plus a USD 4,000 monthly e-commerce add-on, with a 20-licence minimum on the base product. Both read ERP data directly, so the architecture is comparable and the price isn't.
Does Sage have its own webshop?
No. No Sage ERP product includes a storefront or a native commerce connector, so a Sage B2B webshop always involves a third-party platform such as Aphix, commercebuild, E-Link or DCKAP. Sage 100, Sage 200, Sage 300, Sage X3 and Sage Intacct have different connector ecosystems, so check that a quoted solution supports the specific Sage product you're running.
Can SAP Business One run a webshop without a second system?
No. SAP Business One has no storefront of its own, so every option puts a commerce platform next to the ERP, with product data, prices, stock and orders synchronized between them. The lightest route is a SAP-certified e-commerce add-on connected to Shopify, at roughly USD 5,000 to 15,000 to set up, plus USD 200 to 500 a month for the connector.
How long does it take to launch a B2B webshop?
Anything from a few days to six months, depending on the ERP system and the state of your master data. Abakion B2B Ecommerce on Business Central can go live in days, SAP Business One and Sage portals take six to twelve weeks, SuiteCommerce Standard takes 10 to 16 weeks, and Dynamics 365 Commerce takes six months minimum. In every case the product content is the long pole, because web texts and images usually live in the storefront you're replacing.
We're migrating off an old ERP. Does our existing webshop survive?
Usually not in its current form. The integration between a legacy system like Dynamics GP, Dynamics NAV or Visma and your storefront relies on connection methods that don't exist in the new ERP, so the webshop question arrives with the migration whether you planned for it or not. That's a separate article per source system, but the decision you're making here still applies: pick the ERP where the replacement shop is an app rather than a project.
Product links
- Abakion B2B Ecommerce and Master Data Information for Dynamics 365 Business Central are available on Microsoft Marketplace.
- Full walkthrough of the setup and the pricing
Sources
- Shopify B2B features by plan, Shopify Help Center
- Shopify Connector overview, Microsoft Learn
- FAQ for technical details, Shopify Connector, Microsoft Learn
- Connect Business Central with Shopify B2B, Dynamics 365 release plans, Microsoft Learn
- Dynamics 365 pricing, Microsoft — list prices effective 1 November 2025: Business Central Essentials USD 80, Dynamics 365 Commerce USD 210, e-commerce add-on USD 4,000 per month
- Microsoft Product Terms — 20-licence minimum for Dynamics 365 Commerce, Finance and Supply Chain Management