What the solution is
Cloudfy is a B2B commerce platform from Cloudfy Ltd., based in the United Kingdom with activity in the United States. The product is aimed at wholesale, meaning companies selling to distributors and business customers rather than to consumers, and it is sold in three editions from smaller companies to large setups.
One detail is worth highlighting because it is unusual in this market: the integrations are included in the subscription, and there is no per-connector fee. At several of the other vendors the integration to the ERP is a separate line item, and that difference is visible in a quotation.
How the integration works
Cloudfy is a certified Microsoft Cloud Solution Provider and delivers a finished connector for Business Central. The customer gets access to the product catalogue, stock figures, their own prices, order history and invoices in the portal, and all three editions of the platform contain the same B2B features ready to use.
We have not been able to read the vendor's technical documentation. Their pages refuse automated retrieval, and this assessment therefore rests on their public descriptions rather than on a technical account of what is fetched live and what is transferred on a schedule. That is the most important caveat to carry.
We have recorded the solution as a synchronisation model where the price is transferred as a result, because that is the model a connector of this type normally uses, and because no documentation of lookups along the way exists. If that is wrong, it is to the vendor's advantage to correct it, and it is a fair question to ask at a first meeting.
Prices, discounts and agreements
Customer-specific prices are highlighted as a core capability, and they come from Business Central. That is the right architecture for wholesale, where the price is rarely the same for two customers.
Because we have assumed a transfer model, the scaling trap of customers times items applies. With many thousand customers and many thousand item numbers, it is worth asking for a figure on how many rows are actually maintained, and how long a full update takes.
Discount groups and product bundles stand as not stated rather than as a no. We have found no coverage for them, and that is not the same as the solution being unable. Ask for both to be demonstrated if they matter to you.
The order and the finance function
The order is created as a sales order in Business Central, and from there it runs in the ERP's own flow with shipping and invoicing. The customer can see their invoices and their order history in the portal, and that is the feature which typically removes the most calls to the accounts department.
Invoice payment and open entries are part of the B2B features. For a wholesale business that is often more important than card payment, and it is one of the clearest dividing lines between a B2B platform and a consumer store.
Reconciliation of payment settlements and VAT handling we have not been able to document. If you sell across borders, the VAT setup should be reviewed concretely rather than assumed.
Who the solution fits
The solution fits a wholesale business in the United Kingdom or the United States running Business Central and wanting a finished B2B portal without having to price the integration separately. All the B2B features are in all three editions, which makes a quotation easier to read.
It also fits if you want a platform where B2B is the whole product rather than an extension of a consumer store. That difference shows up in the details, meaning in account structure, in invoice payment and in how the order history is presented.
The solution fits less well if you need transparency in the documentation before making a choice. We have not been able to verify the technical claims, and for a buyer who wants to read up before a meeting, that is a disadvantage compared with the vendors in the catalogue that have open documentation.
What to settle before you decide
Pricing is not public. Our bands are an estimate with low confidence. Ask for prices on all three editions, and ask to have it confirmed that the Business Central connector is included without a fee, as the vendor describes it.
Ask for technical documentation in writing. The three questions that move the most are: are prices fetched live or transferred, how often does the transfer run, and is Business Central on-premises supported. None of them is hard to answer.
Finally, ask for a named reference customer in your own country. Partner coverage outside the United Kingdom and the United States is not documented, and a European reference outside those two markets is worth seeing if you sit elsewhere.