What the solution is
DanDomain Webshop is one of the most widely used storefront platforms among small and mid-sized Danish companies. It is owned today by team.blue and sold as a subscription with Danish support. The platform is not built around an ERP, but it has a large marketplace of integrations, and Business Central is one of them.
The integration is DandomainLink from ITAGIL, available as an app on Microsoft AppSource alongside their other apps for Danish conditions. That the integration is a released app rather than a project is the single most important fact: there is a version history, and there is a vendor keeping it running when Business Central ships.
How the integration works
The directions are documented and sensibly divided. Items and customers synchronise automatically from Business Central to the storefront, so a change to master data in the ERP takes effect online without anyone keying it in. New orders are loaded directly into Business Central. New users who register in the storefront land in Business Central ready for approval.
That last point is worth dwelling on, because it is a detail few connectors have. A new storefront user does not automatically become a customer with credit. They have to be approved by a person, and that is precisely the control a Danish wholesaler with B2B selling needs.
Only Business Central online is documented. The app is Danish and built for Danish localisation, which is both a strength and a limitation: if you sell in several countries, it is worth settling what the app covers outside Denmark.
Prices, discounts and agreements
Master data comes from Business Central, and that covers items and customers. The pricing logic, by contrast, lives in the storefront. DanDomain has customer groups with their own prices, and it is those that decide what a customer sees.
We have found no documentation that agreed prices, volume discounts or discount groups are fetched from Business Central, and the solution therefore carries the label for logic set up in two places. That is the most important limitation of the solution, and it should be settled concretely if business selling is the core.
Campaigns are set up in the storefront. For a Danish consumer store or a light B2B setup, that is the expected division of labour, and it works.
The order and the finance function
The order is loaded directly into Business Central, and from there it runs in the ERP's own flow. That removes the manual work which is otherwise the main argument for integrating at all.
Because the app is Danish and built for Danish conditions, there is a practical advantage that does not show up on a feature list: it knows the fields and the processes a Danish bookkeeper works in, and support answers in Danish.
VAT is decided by the storefront. For purely Danish selling that is unproblematic. If you sell to consumers in other EU countries, OSS is a question that needs a concrete answer rather than an assumption.
Who the solution fits
The solution fits a Danish company that already has or wants a DanDomain store, runs Business Central, and wants items, customers and orders to line up without building anything. It is an ordinary and well-proven combination in the Danish market.
It also fits if you need approval of new business customers. That mechanism is built in rather than bought, and it is often what makes the difference between a storefront the sales department uses and one they ignore.
The solution fits less well if the pricing logic in Business Central is complicated and has to be reflected precisely in the storefront. There the ERP-driven solutions in the catalogue sit closer, and the difference is real.
What to settle before you decide
The price of DandomainLink is not public, and DanDomain's subscription is tiered. Our bands are estimates with low confidence. Ask for prices on both the storefront and the app, and ask whether the app is billed per company.
Ask whether and how prices can come from Business Central. That is the one fact that can move the solution noticeably, and it is quick for ITAGIL to give.
The catalogue shows DandomainLink because it is the most widely used route. NS-Webshop from NaviSupport and an integration from itm8 also exist, and they are worth holding up against each other if the first answer does not suit you.