Ecommerce for Business Central

JTL-Shop + ZahlenGrafik Business Central connector

German storefront normally paired with JTL-Wawi as its inventory and order system. That is the most important fact: JTL-Wawi and Business Central partly solve the same problem, and that choice should be settled before the connector. The connector's mechanics are not publicly documented.

Maker of the ecommerce solution
JTL-Software GmbH
Maker of the integration
ZahlenGrafik
Last verified
2026-08-20

What the solution is

JTL-Shop is one half of a German ecosystem. The other half is JTL-Wawi, an inventory and order management system that most JTL stores use, and which is the real reason JTL is strong among German mid-sized storefronts.

That creates a particular situation when Business Central enters the picture. JTL-Wawi and Business Central overlap: both want to be the place where items, stock and orders live. Before choosing a connector you therefore have to decide which of the two systems owns what, and that is a larger decision than the integration itself.

The integration to Business Central is a connector from ZahlenGrafik, a small German house. We have not been able to find technical documentation, a version history or a named reference customer, and the solution therefore carries low confidence in our research.

How the integration works

We cannot describe it, and we will not guess. The directions, the interval and the error handling stand as not stated in the table below.

What can be said with certainty is that there are three systems to keep track of if JTL-Wawi stays in the setup: the storefront, the inventory system and the ERP. Every transition between them is a place where data can disagree, and every transition needs an owner. That is the most important risk in the solution, and it is structural rather than technical.

If you instead let Business Central replace JTL-Wawi, the picture becomes simpler, but then you are using a storefront built to work with a system you have taken out. That can be done, and it is done, but it should be a deliberate decision with a name attached to whoever made it.

Prices, discounts and agreements

JTL-Shop has customer groups with their own prices, and the pricing logic normally lives in JTL-Wawi or in the storefront. We have found no documentation that agreed prices are fetched from Business Central.

The solution therefore carries the label for logic set up in two places, and in practice it can become three places if JTL-Wawi also holds prices. That is worth drawing on a piece of paper before going further.

For German consumer selling with one price list it is of no practical significance. For business selling with agreed prices it is the decisive limitation.

The order and the finance function

The purpose of the connector is getting orders and financial data into Business Central. Whether that happens directly from the storefront or through JTL-Wawi is a central part of what has to be settled.

VAT is decided by the storefront, and JTL-Shop, like Gambio, is built for German rules on price display and right of withdrawal. That is a real strength in the German market.

Reconciling the payment settlement is a separate job, and with three systems in the chain it does not get simpler.

Who the solution fits

The solution can fit a German company already running JTL-Shop and JTL-Wawi that has been given Business Central as its ERP and now needs the pieces to line up. That is a common situation, and the connector solves a concrete problem.

It can also fit if JTL-Shop was chosen for marketing reasons and a clear agreement exists on which system owns what.

The solution does not fit if you are choosing from scratch. If you pick a storefront and an ERP integration at the same time, there are solutions in the catalogue where the two are designed together and where there is no third system in the middle. dynamic commerce and Shopware with Ecomwise are the closest comparisons in the same market.

What to settle before you decide

Settle the JTL-Wawi question first. Does the inventory system stay in the setup, or does Business Central take over its tasks? That is the decision everything else hangs on, and it cannot be deferred to the implementation.

Then ask for a technical description of the connector, a version history and a named reference customer. Without those we cannot assess the solution, and neither can you.

Our large scenario stands as not served. Three companies and eight countries is not what this combination is built for.

All data on this solution

Every field in the schema, as it stands in the catalogue. A dash means we have no figure, which is not the same as a no.

Basics

Ecommerce solutionJTL-Shop
Maker of the ecommerce solutionJTL-Software GmbH
Integration to Business CentralJTL Business Central Connector
Maker of the integrationZahlenGrafik
Solution typePlatform plus connector, two vendors
Where the storefront livesSeparate platform
HostingSelf-hosted
Vendor's home countryDE
MarketEurope
Centre of gravityDACH
How the integration is obtainedExternal platform
Supported Business Central deploymentsBusiness Central online
Works against on-premisesNo
Storefront included in the solutionYes
Storefront and integration are the same productNo
Matrix cellFlexible integration, configured by the company
Logic labelThe logic is set up in two places
Other integrations to the same platform
Primary sourcezahlengrafik.de
Status of this entryDraft
Last verified2026-08-20
Schema version1.3.0-udkast

Maintenance

Keeps up with Business Central's releasesThe implementation partner
Keeps up with the platform's APIThe implementation partner
The company's own configurationBuilt per customer
Derived matrix cellFlexible integration, configured by the company

Customisation

How far the solution can be stretchedFar-reaching
MethodsPlugins and modules for the platform, Development at the partner
What it does to the commitmentThe customisations are yours and can break at a Business Central release

Sales model

Open storefrontYes
Customer portalPartly
NoteCustomer groups with their own prices exist. The agreed price normally comes from JTL-Wawi or the storefront, not from Business Central.

Master data

ItemsNot stated
CustomersNot stated
InventoryNot stated
Product contentMaintained in the storefront
OrdersSynchronised
PricesNot stated

Pricing logic and discounts

Customer-specific and agreed pricesSet up in the storefront
Tiered volume discountsSet up in the storefront
Campaign prices with a validity periodSet up in the storefront
Discount groups and trade agreementsNot stated
Product bundles and kitsSet up in the storefront
Line and invoice discountNot stated
Prices per unit and per currencyNot stated
Customer-specific assortmentSet up in the storefront
Credit limit and payment termsNot stated
VAT and tax calculationSet up in the storefront
Stock availability and delivery dateNot stated

Order flow

Document created in Business CentralSales order
Reserves stockNo
Partial shipmentsNot stated
Back ordersNot stated
Cancelled linesNot stated
ReturnsNot stated
Credit memoNot stated
Reconciling the payment provider's settlementNo
Fees and freightNot stated
VAT on the orderYes
Error handlingA log
When the customer is chargedAt checkout
Drop shipping via a purchase orderNot stated
Stock per locationNot stated
Consumer customers in Business CentralConfigurable

Integration mechanics

MethodPolling
Polling interval in minutes
BatchingNot stated
Spread across several service principalsNo
CachingNot stated
Retry on a 429 responseNot stated
Throttling handlingNot mentioned
API surfaces in Business CentralStandard API v2

Product data and PIM

VariantsYes
Max variants per item
Units of measureYes
AttributesYes
Multilingual product dataYes
Digital assetsYes
Structured classificationNo
Product configuratorPartly
PIM built inPartly
Separate PIM requiredRecommended
Variants mapped to Business Central's variant codesNot stated
Bundles resolved into Business Central linesNot stated
Blocked items and replacementsNot stated
The customer's own item numbersNot stated

Limits

Max items
Max orders per day
Max concurrent users
Max customers times items
Max companies per storefront1
Max storefronts1
Nature of the limitsUnknown
Sourcezahlengrafik.de

Cost

The bands are set in euro and priced against three fixed reference scenarios. They cover licence, implementation and maintenance, and they do not cover your own time.

Pricing modelFixed price
Share of revenue in percent
Implementation modelTime and materials
Price per additional storefrontExtra licence per storefront
Day-to-day work after go-liveLarge
Not included in the figuresinternal time, JTL-Wawi as a separate system, hosting for JTL-Shop, the partner's maintenance of the connector
Small: Licence per yearUnder EUR 5,000
Small: Implementation, one-offEUR 10,000 to 40,000
Small: Maintenance per yearUnder EUR 5,000
Small: Time to go live1 to 3 months
Small: Three-year cost of ownershipEUR 40,000 to 120,000
Small: ConfidenceLow
Small: SourceAssessed against comparable solutions
Medium: Licence per yearUnder EUR 5,000
Medium: Implementation, one-offEUR 40,000 to 120,000
Medium: Maintenance per yearEUR 5,000 to 20,000
Medium: Time to go live3 to 6 months
Medium: Three-year cost of ownershipEUR 120,000 to 400,000
Medium: ConfidenceLow
Medium: SourceAssessed against comparable solutions
Scenario: LargeThe solution does not serve this scenario

Functional requirements

SEO and indexabilityYes
Design and theme controlYes
Content and landing pagesYes
Search and navigationYes
Ordering on the customer's behalfNo
Several storefronts from one Business CentralPartly
Multilingual frontendYes
Openness and extensionsYes
AccessibilityPartly
Agent readabilityPartly
PerformanceYes
Bulk editing, import and exportYes
Change log in the backendPartly
An external search engine can be attachedPartly
Facets on Business Central fieldsNo
MCP serverNo
Agentic checkout protocolNo
Control over AI crawlersPartly
Hosted card fields, PCI scope kept outYes
Strong customer authentication and fraud screeningYes
Consent managementYes
Data protection and processing agreementYes

Open storefront only

Guest checkoutYes
Card paymentYes
Buy now, pay laterYes
Campaigns set up in the storefrontYes
Price history under OmnibusYes
Shipping choice and pickup pointsYes
Gift cardsYes
Product reviewsYes
WishlistsYes
Product feedsYes
Marketplace channelsYes, broadly covered
Right of withdrawal and returns portalYes
Cart abandonment and email flowsYes

Customer portal only

Account hierarchy with buyers and approversNo
Approval flow with amount limitsNo
Invoice payment and open entriesYes
Reordering from order historyPartly
Several delivery addressesYes

Geography and compliance

Business Central localisationsDE
Several companies per storefrontNo
Several environments per storefrontNo
CurrenciesPartly
Languages in the frontendYes
Tax engineNone
Named tax engines
E-invoicingYes
Data locationEU
Payment methods per marketYes
Who decides the VATThe storefront decides the VAT
Prices with and without VAT per customerYes
VAT OSS and IOSSYes
Source of the currencyFollows the storefront or the country

Vendor relationship and exit

Support languagesde
Support geographyeu
Partner coverageDE
SLANone
Data ownershipThe customer
Data can be exportedYes
The frontend can be taken along in a moveYes

Maturity

MaturityUnverified
A released version with version history within twelve monthsNo
Public documentation referencing a current Business Central versionNo
At least one named reference customerNo
A stated support channel with language and geographyNo