What the solution is
SmartWeb, HostedShop, Wannafind and Scannet are four Danish storefront platforms that today belong to the same group. Each has its own history and its own name in the market, but they share the same integration route to Business Central, which is why they stand as one entry in the catalogue.
The integration is NS-Webshop from NaviSupport in Denmark. It comes in two solutions, a basic and a premium, and the vendor stresses that the customer decides how much is integrated. That is an unusually honest packaging: you pay for the part you use rather than for a full integration you do not need.
How the integration works
The integration covers both B2C and B2B selling and supports many of the storefront platforms' standard functions. The scope is a decision rather than a given frame, which is both the strength and the thing to agree in writing: what is in basic, what requires premium, and what is not covered at all.
Unlike most other solutions in the catalogue, this one supports both Business Central online and the older installations on your own servers. NaviSupport has a long history in the Danish NAV market, and that is where that support comes from. For a Danish company that has not moved to the cloud, it is a short list to choose from.
We have not been able to read a technical account of what is transferred in which direction and how often. Those fields therefore stand as not stated in the table below rather than as a no, and they are the first thing to ask about.
Prices, discounts and agreements
That the integration explicitly covers B2B is the most important fact here, because it is rare for an integration to a Danish consumer storefront platform. It suggests that customer-specific prices can come from Business Central, but we have not been able to confirm how.
We have therefore recorded customer-specific prices as a transferred result and the other price rows as not stated. That is an assessment, not documentation, and it should be verified with a concrete question: if I create an agreed price on a customer in Business Central, when and how does the customer see it in the store?
Campaigns are set up in the storefront. That is the expected division of labour for a platform of this type, and the solution therefore carries the label for logic set up in two places.
The order and the finance function
The order is loaded into Business Central, and from there it runs in the ERP's own flow. That is the core of the value, and it is what removes manual keying.
Because the scope of the integration is optional, there is a risk worth naming: a partial integration can leave a gap nobody has taken a position on. Decide for each data type where it lives, and write it down. That is cheaper than discovering it when the accounts do not add up.
VAT is decided by the storefront. For purely Danish selling that is straightforward. If you sell abroad, the VAT setup has to be maintained in the store alongside the one in Business Central.
Who the solution fits
The solution fits a Danish company on one of the four platforms that wants an integration from a Danish house with Danish support. It is a well-proven combination, and NaviSupport's history in the NAV market means they know the processes a Danish bookkeeper works in.
It also fits if you run Business Central on your own servers. The number of solutions in the catalogue that still support that can be counted on two hands, and this one is on the list.
The solution fits less well if you sell internationally or need a platform with large design latitude. The four storefront platforms are built for the Danish market, and that sets a limit.
What to settle before you decide
Ask to have the difference between basic and premium written out field by field. That is the most important commercial fact about this solution, and a setup that on paper sits in basic may turn out to require premium.
Ask for a concrete answer to the price question above. Whether the agreed price comes from Business Central or is set in the store is the one fact deciding whether the solution solves a B2B need or only an accounting need.
Our large scenario stands as not served. Three companies, eight countries and sixty thousand items is not what these platforms are built for, and a price band would be misleading.