What the solution is
WooCommerce is a plugin for WordPress and is therefore the most widely used way to have a storefront on a site you own yourself. The software is free, but the hosting, the themes, the plugins and the maintenance are not, and that is worth holding on to when comparing figures.
The integration to Business Central here is the Tinx WooCommerce Connector from Tinx-IT in the Netherlands. It is on Microsoft AppSource, supports both Essentials and Premium, and costs a fixed amount per month. Several other routes from WooCommerce to Business Central exist, but none of them is a clear market leader, and it is worth knowing the field is more scattered here than for Shopify.
How the integration works
The connector is built as an app running inside Business Central. The vendor is explicit that no external servers are needed, that there is no middleware service to operate, and that all the connector's data sits in Business Central. Communication with the storefront happens over WooCommerce's own APIs.
It is a simple architecture, and it has a concrete advantage: there is one system to monitor rather than two. The synchronisation log sits in Business Central, where the accounts department already is, and there is no place outside the ERP where an order can be forgotten.
There is a generic interface for mapping fields between the two systems. The standard entities, meaning items, stock, customers and orders, are covered out of the box, while extra fields are mapped in that interface. Only Business Central online is documented.
Prices, discounts and agreements
Here the solution is weak, and that should be said plainly. The connector keeps items, stock and customers aligned between the two systems, but WooCommerce has no B2B price model in its core. Customer-specific prices, volume discounts and discount groups exist as plugins, and they are not part of this solution.
All pricing logic therefore in practice lives in the storefront. Campaigns, bundles and discounts are set up in WooCommerce, and the price a customer sees is the store's price rather than the ERP's. That is the reason for the label about logic set up in two places.
For a consumer store with one price list that is not a problem. For business selling with agreed prices per customer it is the decisive limitation, and there a dedicated B2B solution from the catalogue is the right choice rather than building B2B on top of WooCommerce with plugins.
The order and the finance function
Order import is automated and assigns the order to a new or an existing customer in Business Central, and guest ordering is supported. That is the feature solving the most common problem: that orders otherwise have to be keyed in by hand.
Detailed logs of the synchronisation are kept. That is more than several of the more expensive solutions in the catalogue offer, and it is the kind of detail that proves valuable the day something does not add up.
Everything after the order, meaning partial shipments, back orders and credit memos, is handled in Business Central. VAT is decided in the storefront, so a multi-country VAT setup is something to maintain in two places.
Who the solution fits
The solution fits a smaller or mid-sized company with consumer selling that already has a WordPress site and wants orders and stock to line up with Business Central without building an integration.
It also fits if you value predictable costs. Two hundred and ninety-nine euro a month is a public, fixed price with no per-order fee and no per-user fee, and that is rare in this market.
The solution does not fit B2B with agreed prices, and it does not fit several companies or a larger international setup. WooCommerce can be stretched far with plugins, but each plugin is one more vendor to keep an eye on, and that bill arrives later.
What to settle before you decide
The connector price is public and fixed: 299 euro a month excluding VAT, with no transaction fee and no user fee. Implementation is priced separately. It is the most transparent price statement in the whole catalogue, and it deserves highlighting.
Count the WooCommerce side. Hosting, theme, payment plugin, security updates and the plugins needed to cover what WooCommerce does not do itself are real items, and they sit outside the connector's price.
Decide whether B2B has to be included. If it does, look at the dedicated B2B solutions in the catalogue rather than building it with plugins. If it does not, this solution is a sensible and cheap choice.